Chapter 18-(Management and Business). Monitoring and Controlling
A.
What Is Controlling and Why Is It Important?
Controlling is the process of monitoring,
comparing, and correcting work performance. All managers should control even if
their units are performing as planned because they can’t really know that
unless they’ve evaluated what activities have been done and compared actual
performance against the desired standard. Effective controls ensure that
activities are completed in ways that lead to the attainment of goals. Whether
controls are effective, then, is determined by how well they help employees and
managers achieve their goals.
B.
The Control Process
The control process is a three-step process
of measuring actual performance, comparing actual performance against a standard,
and taking managerial action to correct deviations or to address inadequate
standards.
1.
Step 1: Measuring Actual Performance
2.
Step 2: Comparing Actual Performance Against the
Standard
3.
Step 3: Taking Managerial Action
C.
Controlling for Organizational and Employee
Performance
1.
What Is Organizational Performance?
Performance is all of these things. It’s the end result of an activity.
And whether that activity is hours of intense practice before a concert or race
or whether it’s carrying out job responsibilities as efficiently and
effectively as possible, performance is what results from that activity. Managers
are concerned with organizational performance the accumulated results of all
the organization’s work activities.
2.
Measures of Organizational Performance
Commonly used ones include organizational productivity, organizational
effectiveness, and industry rankings.
3.
Controlling for Employee Performance
Since managers manage employees, they also have to be concerned about
controlling for employee performance; that is, making sure employees’ work efforts
are of the quantity and quality needed to accomplish organizational goals.
D.
Tools for Measuring Organizational Performance
1.
Feedforward/Concurrent/Feedback Controls
Managers can implement controls before an activity begins, during the
time the activity is going on, and after the activity has been completed. The
first type is called feedforward control; the second, concurrent control; and
the last, feedback control.
2.
Financial Controls
Every business wants to earn a profit. To achieve this goal, managers
need financial controls. Budgets are planning and control tools. When a budget
is formulated, it’s a planning tool, because it indicates which work activities
are important and what and how much resources should be allocated to those
activities.
3.
Information Controls
Talk about the need for information controls. Managers deal with
information controls in two ways: (1) as a tool to help them control other
organizational activities and (2) as an organizational area they need to
control.
4.
Balanced Scoreard
The balanced scorecard approach is a way to evaluate organizational
performance from more than just the financial perspective. A balanced scorecard
typically looks at four areas that contribute to a company’s performance: financial,
customer, internal processes, and people/innovation/growth assets.
5.
Benchmarking of Best Practices
Managers in such diverse industries as health care, education, and
financial services are discovering what manufacturers have long recognized the
benefits of benchmarking, which is the search for the best practices among
competitors or noncompetitors that lead to their superior performance.
Benchmarking should identify various benchmarks, the standards of excellence
against which to measure and compare.
E.
Contemporary Issues in Control
1.
Adjusting Controls for Cross-Cultural
Differences and Global Turmoil
The concepts of control that we’ve been discussing are appropriate for an
organization whose work units are not geographically separated or culturally
distinct. But control techniques can be quite different for different
countries. The differences are primarily in the measurement and corrective
action steps of the control process.
2.
Workplace Concerms
Today’s workplaces present considerable control challenges for managers.
From monitoring employees’ computer usage at work to protecting the workplace
against disgruntled employees intent on doing harm, managers need controls to
ensure that work can be done efficiently and effectively, as planned.
3.
Workplace Violence
These factors contribute to workplace violence : an uncertain economic
environment, job uncertainties, declining value of retirement accounts, long
hours, information overload, other daily interruptions, unrealistic deadlines,
and uncaring managers play a role.
4.
Controlling Customer Interactions
There’s probably no better area to see the link between planning and
controlling than in customer service. If a company proclaims customer service
as one of its goals, it quickly and clearly becomes apparent whether that goal
is being achieved by seeing how satisfied customers are with their service
A service profit chain is the service sequence from employees to
customers to profit. According to this concept, the company’s strategy and
service delivery system influence how employees deal with customers; that is,
how productive they are in providing service and the quality of that service.
5.
Corporate Governance
Corporate governance, the system used to govern a corporation so that the
interests of corporate owners are protected, failed abysmally at Enron, as it
has at many companies caught in financial scandals. In the aftermath of these
scandals, corporate governance has been reformed. Two areas where reform has
taken place are the role of boards of directors and financial reporting.
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