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Theodorus Tanusaputra/LB02/2201776804 Model of Consumer Behaviour 1.        Consumer buyer behavior : the buying behavior of final consumers, individuals and households, who buy goods and services for personal consumption 2.        Consumer market : all the individuals and households that buy or acquire goods and services for personal consumption Characteristics affecting consumer behavior 1.        Cultural (Culture, subculture, social class) 2.        Social (Reference groups, family, roles and status) 3.        Personal (Age and life cycle stage, occupation, economic situation, lifestylem personality and self-concept) 4.        Psychological(motivation, perception, learning, beliefs and attitudes) The Buyer Decision Process 1.        Need recognition ...

Summary Week 4 Theodorus Tanusaputra/2201776804 ·          Marketing information and Customer Insights Customer insights: fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships. Sometimes the company cannot provide the needed information, either because it is not available or because of MIS limitations. ·          Developing Marketing Information 1.        Internal Databases Electronic collections of consumer and market information obtained from data sources within the company network 2.        Competitive marketing intelligence The systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment 3.        Marketi...

Analyzing the Marketing Environment Dalam menganalisa lingkungan marketing, terdapat 3 hal yang harus diketahui, yaitu micro-environment, macro-environment, responding to the marketing environment. Micro-environment adalah pelaku-pelaku bisnis yang dekat dengan bisnis dan dapat mempengaruhi dalam melayani konsumennya. Macro-environment adalah pengaruh yang lebih besar dan dapat mempengaruhi micro-environment, seperti demografi, ekonomi, alam, teknologi, politik. Dalam meresponi lingkungan marketing, kebanyakan perusahaan melihat lingkungan marketing sebagai elemen yang tidak dapat dikontrol.